As I mentioned in this post a couple of weeks ago, sport and fashion continue to converge. I discovered the next leg of that trend in this Notting Hill-based sportswear brand called Vevie. The two key things that seem to be changing are 1) the use of luxurious fabrics and 2) the attention to super-cute detailing.
Where previously I had to rely on a megabrand like Nike or Adidas for a pair of utilitarian (i.e. plain & boring) rough nylon tracksuit trousers, I can now spoil myself with breathable, moisture wicking fabrics which look and feel like satin. As in these pictures – which I shot in the harbour at the breathtaking ‘Beaulieu sur mer‘ (just by Cap Ferrat, on the Cote D’Azur) – the form of these clothes is perfectly fitted and feels as light as a feather to wear. The light plays wonderfully off the silky material. Also the subtle rouching on the chest, wrists and legs, combined with the elegant silver zip detailing, means I could actually wear it all day long, both for training and NOT for training! It’s a look that’s smart enough to feel good about everywhere, and is cute enough to fit in almost anywhere.
I think there’s plenty more to come from this brand; they make swimwear and more traditional training wear too, with some very unique and quirky design motifs. I’m looking forward to posting some more of Vevie’s finest soon, but in the meantime, you can see all the pics from this shoot by clicking MORE below…
Faya x
I was wearing: Jacket: Brunswick Satin Ruche Jacket in black by Vevie, Top: Brunswick Satin Ruche Tie-side Top in black by Vevie, Leggings: Brunswick Satin Ruche Tight in black by Vevie, Headband: Missoni crochet-knit pink headband.
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